Despite the prevalence of the internet usage in nearly every choice that modern consumers make, there are still many businesses that have yet to launch a comprehensive and strategic online marketing campaign in the wired environment. While a handful of the small businesses out there have yet to make the move to spreading their message online due to a fear or lack of understanding of the profound impact of the internet on modern commerce, the vast majority of businesses that have yet to make the plunge have simply felt overwhelmed at what a large undertaking establishing a meaningful presence on the internet appears to require. Thankfully, it is not nearly as complicated to let your business start benefiting from online marketing as many think provide that they hire the right people for the job.
A company that specializes in search engine optimization (SEO), understands algorithms from search engines can be used to improve the quality or volume of traffic to a given web site. In general, the sooner that site appears in the list resulting from a search, the greater the number of “hits” it will receive via the search engine. This process may target various types of search that include local and image searches, and vertical search engines that are specific to a particular industry.
Have you done everything you can to promote your business and present it in a positive light? Do you have an effective, well designed custom website? If you don’t have an effective website for your business, you may be losing a lot of potential customers, and a lot of money.
Vectortuts has posted an amazing compilation of 60 Free Vector Graphics for Digital Art Pros. Vector Graphics are based on mathematical equations to represent images, and are most commonly created and used with the image editing software Adobe Illustrator. This allows the images to be scaled in size without any loss in quality or pixelization of the graphic. One of the most interesting features of vector graphics is that they are primarily composed of geometric shapes. Various filters, gradients, and patterns can be applied to the shapes, but this generally does not allow for the same level of subtle detail as raster formats. However, the free vector graphics are extremely well made, and have intricate details that are rarely found in free image packs. The free graphics also include a variety of styles and categories of images, which could spark the creativity of even the most seasoned digital artists.
Here is a handy tutorial for those looking to create websites in CSS. The key feature of this guide is that it is a specific CSS Slicing Guide. That means you can learn how to prepare and export a design mock-up or image, for example in Adobe Photoshop, and create a “sliced” and coded XHTML and CSS valid web page. So if you have a template ready to go, check out the tutorial and you’ll be on the fast path to building a website that is structured with the ever popular Cascading Style Sheets. There are other web design resources and professional slicing services available as well, including a great Coding Design and Webmaster Development Forum.
One of the largest antique shows and flea markets in Minnesota comes but once a year in Oronoco Minnesota. Many well designed sites about the event feature an Oronoco Gold Rush Photo Gallery, with a consistent color scheme that enhances the feeling of a rustic, small town with an atmosphere of discovery. Thousands of yearly visitors flock to Oronoco Minnesota to find antique treasures in the flea market. Some sites even have richly detailed signage and navigation, while also incorporating aerial photos and very old photographs from the 1900s. And most of the content contains all the information you need about Downtown Oronoco Gold Rush Days, from the history of the event to maps and travel accommodations for the whole family.
Six Revisions has posted a thorough article listing 20 websites that improved web development skills. Learning new skills is a constant part of web development, as the industry prone to constant growth at an accelerated pace online. Productivity standards and applications are consistently revised and improved upon by fellow developers, and the urge to stay knowledgeable is a necessity. And instead of pouring over thousands of websites to find the some of the most helpful ones, review a few from the post above. It’s a consolidated list of great resources for web developers, and will save you a lot of time searching, so more time can spent learning and improving a myriad of related web development skills.
Designers need to have an understanding of typography, which leads to scouring the web for great fonts. Here is a compilation of 30 of the best free downloadable fonts for designers. There is an excellent mix of 15 serif fonts and 15 sans-serif fonts on display. Some require payment to use, but all the fonts are a great reference point for improving typography skills.
Entrepreneur.com has corralled together The Top Ten Free Website Tools and Services. As they appropriately mention, there are a lot of great tools and services that provide a quality product at a great price. But in the spirit of the internet being a public place to share and build together, free tools that are genuinely helpful are discussed in detail. Each tool or service can help a website owner improve their visitor experience and increase traffic over time. They touch on subjects from visitor tracking to content distribution and even online project management. Each recommendation is worth consideration for improving productivity online.
Smashing Magazine has done it again, and this time they’ve compiled a list of 100 Free WordPress Themes. WordPress is an extremely popular blogging tool, which has a dedicated following of users that create themes or templates for the software. Some of these WordPress themes are free and simple to install on your own blog. High quality free themes can be very difficult to come by, but the above list consolidates thousands of choices down to a much more manageable selection. Check ’em out and you just might find a new theme that fits the style of your blog.